Charles Searson is one of the country's leading wine merchants. His family firm are respected importers and distributors of fine wine for three generations. Searsons is widely held to be the most dynamic and market-focused importer in Ireland and certainly on of the few to be growing in the current market. A dynamic, well educated and highly experienced wine fanatic, Charles's extraordinarily insightful, amusing rants are a joy and a breath of fresh air. He claims that his main area of expertise are is in the serious business of finding and selling market-relevant cracking quality wines at a sensible margins.  Mildly obsessed with the power of Excel spreadsheets and data modelling, Charles holds a hard-won BBS in marketing from DCU, the WSET Diploma in wines and is currently studying for an MBS in the Irish Management Institute.